Legal
Promise Guardrails
This document defines what CapacitAI promises, what it does not promise, and the exact language to use in sales conversations, marketing, and written materials. It is an internal control document to ensure consistent, defensible, and honest communication.
What We Promise
To Learners
| Promise | Exact Language |
|---|---|
| Practical capability | "You will learn practical AI workflows you can apply to your actual work." |
| Assessment and feedback | "You will receive scored feedback against the seven-skill framework." |
| Portfolio artifacts | "You will leave with portfolio-ready artifacts that demonstrate your capability." |
| Employer-readable proof | "Your completion record and artifact summary are designed to be readable by hiring managers." |
| Cohort experience | "You will participate in a live cohort with peer discussion and instructor feedback." |
| Reusable AI system | "You will build a reusable AI system customized for your actual job." |
| Real work outputs | "You will produce real work outputs through your AI system, with before/after evidence." |
To Employers
| Promise | Exact Language |
|---|---|
| Capability baseline | "You will receive a concrete baseline of where your team is ready for AI and where it is not." |
| Heatmap by role | "You will receive a team capability heatmap scored by role and skill." |
| Gap analysis | "You will receive a prioritized gap analysis with severity and business impact." |
| Workflow opportunities | "You will receive a map of the highest-value AI workflow candidates for your team." |
| Risk flags | "You will receive governance, safety, and consistency risk notes." |
| Recommended pilot | "You will receive a recommended next-step scope based on the diagnostic findings." |
| Verified candidates | "Verified talent referrals come with assessment-backed capability summaries." |
What We Do NOT Promise
To Learners — Forbidden Claims
| Do Not Say | Why | Instead Say |
|---|---|---|
| "This will get you a job." | We do not control hiring decisions. | "CapacitAI helps you become a stronger candidate with better artifacts and clearer positioning." |
| "Guaranteed salary increase." | We do not control compensation. | "You will develop capabilities that are increasingly valued in AI-enabled workplaces." |
| "Learn everything about AI." | Overpromises on scope. | "You will develop practical AI fluency for modern work, measured against a specific framework." |
| "Works with every AI agent." | Untrue and unverifiable. | "We teach transferable skills you can apply to the AI tools relevant to your role." |
| "First in the category." | Unverifiable marketing claim. | "We focus on practical capability and employer-readable proof, not generic awareness." |
| "Guaranteed productivity gains." | Requires implementation at the employer. | "You will learn workflows that can improve productivity when applied with discipline in your workplace." |
| "AI certification." | We assess; we do not certify. | "Completion record with scored capability summary across the seven-skill framework." |
To Employers — Forbidden Claims
| Do Not Say | Why | Instead Say |
|---|---|---|
| "Your team will be 10x more productive." | We do not control implementation. | "The diagnostic identifies the highest-value workflow candidates and readiness gaps to address first." |
| "We will fix your AI problems." | We assess and train; we do not implement. | "The diagnostic gives you a clear baseline and recommended pilot scope." |
| "Guaranteed ROI." | ROI depends on employer execution. | "The diagnostic identifies the workflows with the highest potential value, so you can prioritize your investment." |
| "We place the best candidates." | We refer; employers hire. | "Verified talent referrals come with assessment-backed capability summaries to support your hiring decision." |
| "Certified AI expert." | We do not certify; we assess. | "Completion record with scored capability summary across the seven-skill framework." |
Exact Approved Language by Scenario
Learner Enrollment Call
When asked: "Will this get me a job?"
"CapacitAI does not promise a job. It helps you become a stronger candidate with better artifacts and clearer positioning. The outcome is capability and proof, not placement."
When asked: "Can I learn this for free?"
"You can learn pieces for free. CapacitAI adds structure, assessment, feedback, and employer-readable proof. If your goal is a stronger hiring signal, the free path rarely produces that."
When asked: "How much will I earn after this?"
"We don't have data on salary outcomes because that depends on your role, market, and negotiation. What we can promise is that you will leave with clearer capability and stronger artifacts than most self-taught learners."
Employer Discovery Call
When asked: "What ROI can we expect?"
"The diagnostic shows where AI can improve work now and where your team needs support first. ROI depends on which workflows you prioritize and how you implement. We give you the map; execution is yours."
When asked: "Can you just do a workshop?"
"A workshop may help, but most teams first need a baseline on readiness, workflow gaps, and risk boundaries. The diagnostic clarifies that in two weeks so any workshop is scoped to the right people and workflows."
When asked: "Do you guarantee the people you refer?"
"We verify capability through assessment, not credential. We provide a scored summary to support your hiring decision. The hiring decision is always yours."
Marketing and Website Guardrails
Allowed Claims
- ✓ "Practical AI fluency for modern work"
- ✓ "Employer-readable proof of capability"
- ✓ "Assessment-backed candidates"
- ✓ "Concrete capability baseline"
- ✓ "Portfolio-ready artifacts"
- ✓ "Scored against the seven-skill framework"
- ✓ "Recommended path based on your goals"
- ✓ "Build a reusable AI system for your job"
- ✓ "3-week intensive for non-technical professionals"
Forbidden Claims
- ✗ "Guaranteed job placement"
- ✗ "Guaranteed salary increase"
- ✗ "AI certification"
- ✗ "First in category"
- ✗ "10x productivity"
- ✗ "Works with every AI agent"
- ✗ "Best candidates" (without qualification)
- ✗ "ROI guarantee"
- ✗ "Certified AI expert"
Enforcement
- Sales team: Must review this document before first client conversation.
- Marketing: All website copy, ads, and social posts must be checked against the Forbidden Claims list.
- Founder review: Any new sales script, landing page, or public statement must be reviewed against this document.
- Escalation: If a prospect asks a question not covered here, default to the conservative answer and escalate to the founder before making any promise.
Document Control
- Owner: Founder / Operator
- Review frequency: Monthly during launch phase; quarterly thereafter
- Version: 1.1
Last updated: August 19, 2026